Old Europe, if you’re there knock once

Coming back to Italy after a couple of weeks spent in different European continental countries and Northern ones, I realize that during that time I never heard about Marchionne. And this is not because in the rest of the Europe nobody speaks about cars – Fiat as well- about the crisis of the sector, staff redundancies and factory closures…. But perhaps it is a bit less pressing the identification...

When the eastern wind…

I have already had occasion to say that the world of the automotive and the recreational marine one are very close. In general, the world of boating retraces the same choices and pathways of the automotive… ten year later. Over the years in the automotive there are been manufacturers’ realities characterized by low cost connotations. To Asian manufacturers -mostly Koreans- who first pointed to...

Only one Billion of our Euro for the electric vehicles of Renault

Un miliardo
  After the post regarding the aid to PSA by Hollande, started with fortuitous coincidence the inspection proceeding by the European Community for a possible rules infringement.  As it was predictable politics prevailed and France demonstrated its concept of Europeanism. Do not think, however, that it is an isolated case. Indeed there is, in my view, a real coordination between the individual...

Liberté, Égalité, Fraternité! Vive la France, vive l’Europe!

Do you remember the article on car purchases by the Italian State, which has stimulated a heated debate on this blog? With all the related discussion on globalization, market and liberalization? Well brace yourselves because while half of Europe is drifting, the other half knows where is going, and without wanting to be ironic, hats off to their rulers! We start recalling that in the European Community...

Interview with Jacques Bousquet President of Renault Italia – 2^nd part

… the first part! Speaking of electric cars, what is your opinion of the EC 2011 White Paper and of the studies conducted in the US, by Exxon and by Toyota itself, according to which a significant market is only possible after 2020? Don’t you think Renault’s anticipating the times is counterproductive? And if you don’t, why not?

Interview with Jacques Bousquet President of Renault Italia – 1^st part

  Interview Date: January, 21 2013 Professional Profile: Jacques Bousquet is a graduate of the EDHEC Business School in Lille and majored in Business Management at the University of Michigan of Detroit, the Duke University in North Carolina and the INSEAD in Fontainebleau. From 1982 to 1998 he held positions of increasing responsibility in Ford; from 1999 to 2002 in Fiat Auto, and later DaimlerChrysler...

Manufacturer Alliances: Good or bad?

  The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers. But when do these alliances start diluting brand equity?
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