Customer Satisfaction

Outsourcing in the automotive: does the abuse hurt?

I’’ve already largely expressed my opinion about the growing precariousness management in the automotive field, which finds its highest expressions in the outsourcing. It was a year ago…. We were convinced that some strategic position couldn’t be the subject of outsourcing and that others, even these strategic ones, during the start-up and re-engineering, could be optimized through the outsourcing. Then,...

What future for the V2V- the communication among vehicles?

What diffusion will the vehicles communication have? How will the V2V evolve? Will it be a sort of Big Brother or a helpful service? The truth, as always happens, lies in the middle and also the V2V case follows the rule. What about it? V2V stand for Vehicle-to-Vehicle and it is simply to understand that this technology tries to establish a temporary communication among vehicles in short-range standing...

The target doesn’t exist anymore in the automotive

  It seems simple, as in a textbook : given the BRAND MODEL of a X segment, it will always exist: A first target, the owner of the same segment; A second target: climbers (from smaller segments or neomotorized) and downshifters (target neglected in the Italian Automotive culture) coming from bigger segments. The target is always been the centre around which the supporting job to the marketing research....

Interview with Maurits Aalberse, Director of Connected Services at Qoros 2^nd part

maurits aalberse
  Qoros is a brand that wants to grow quickly in different markets and therefore is proposing a range of cars with “Western” taste in the lines and equipment. The car Qoros are “aligned” in this sense to those who are the most modern trends, such as the ability to offer interactive and dynamic connection-based services. The QorosQloud system looks is rather evolved in...

Interview with Maurits Aalberse, Director of Connected Services at Qoros 1^st part

Maurits Aalberse
Interview date: Jun 3, 2014 Professional Profile: Maurits Aalberse gained 16 years experience in multiple disciplines across the automotive and technology sectors, Maurits joined Qoros in 2012, where he is responsible for Telematics and QorosQloud™. Prior to joining Qoros, Maurits spent time at some of the world’s leading blue-chip companies. Following his ten years at IBM, Maurits joined TomTom...

How to not have a winning strategy

So I also find myself to generalize telling an experience of life lived (automotive)… sometimes you allow me to “vent”…. The “Case history” I’m going to tell you is dramatically true and is a prime example of what it means to get out of your own safety…. Even if continuing to be cunning! Not long ago a “friend” dealer, one of those BIG ones who only speaks about MILLION of dollars,...

Interview with Stefano Villanti, Executive Director of Sales, Marketing and Product Strategy at Qoros

Interview date: Feb 21,  2014 Professional Profile: Stefano Villanti is the Executive Director of Sales, Marketing and Product Strategy at Qoros Automotive Co., Ltd.. He joined the organisation in 2008 and was a key staff member during the initial start-up phase. As Qoros has grown so has Stefano’s responsibility and he now leads over 260 internal and external Qoros staff. Prior to joining...

The last illiteracy: internet in automotive!

ENG INTERNET copertina
In China – despite the censorship that slows or blocks access to the Web (Facebook and YouTube do not exist) - the dealers that I visited during the CADA convention collect more than 50% of their prospects through the Web! It’s possible to make money with cars and Internet? YES! Facts-and-figures show that this business is suitable for all, even if – in the automotive –...

The customers will enjoy every comfort, but the Dealers?

The Chevrolet has officially announced the abandonment of the European market at the end of 2015. The decision, which was declared at the beginning by the American headquarter, has been confirmed as irrevocable by the same top management GME. The Chevrolet won’t officially take part anymore both in the Western and in the Eastern Europe because of the high competitive business model and the severe...

Surprise! The consumers prefer self driving cars!

Cisco Systems ( has interviewed 1,500 people and found that half of them buy cars based on the “technologic reputation” of the brand. An interesting result as much as the other findings of the study, such as the increasing “digitization” of the buying process. First things first, starting from the sample used for research: they surveyed 1,511 people in 10 different...

Il Quadrifoglio: the greatest CRM of Alfa Romeo

Il Quadrifoglio
  Today everyone well knows the importance of Customer Relationship Management (CRM) for any company in the market: a regular follow-up with all types of customers is crucial to target, acquire, retain, and understand prospective and sold Customers. But in the 60′s this was not the model nor the standard, and CRM was pratically unknown for carmakers and dealers (… but even today…).

Interview with Pietro Gorlier, President and CEO – Mopar® – 2^nd part

  …from the first part! May I ask a more generic question? What professional differences are there, for a person in your position, between working in Turin and working in Detroit? Both Turin and Detroit have a strong, proud automotive heritage. While both have gone through tough times, both continue to maintain a vivid passion for cars. From a professional standpoint, I feel at home in...

Interview with Pietro Gorlier, President and CEO – Mopar® – 1^st part

Date of the interview: March, 26 2013 Professional Profile: Pietro Gorlier was born in Turin (Italy), he joined the Fiat Group in 1989 as a market analyst in Iveco helding various positions in logistics, in the After Sales and Customer Care, before joining Fiat Group Automobiles in 2006. After the experience in FGA and in CNH Global N.V., he joined Chrysler Group. He is President and CEO of MOPAR®...

CRM: the “Waterloo” of the dealers

  2012 has been succesfull for carmakers: they all made money selling cars!

Interview with Paolo Gagliardo, Head of Brand Lancia/Chrysler for EMEA – 2^nd part

  …the first part! GLOBALISATION!  This term should allow you to achieve a product that is in line with the tastes of the “entire world”, with the underlying principle of listening to your customers. Are Lancia and Chrysler getting to grips with this term? Do they listen to the large mass of customers who are trying to convey their expectations? If not, what’s missing...

Mercedes-Benz and the ‘OM651 case’

Some carmakers invest millions in order to measure and increase Customer Satisfaction. Today the manufacturers must be able to measure themselves “1-2-1″ with their Customers, with transparency: thanks to the web any single Client could become a powerful promoter or a devastating detractor. This is one of the reasons why carmakers should be ready to confront themselves with the Social...

Car is… Feminine

  This year in Italy – in the middle of the worst car market since the 70′s – nearly 600,000 new cars will be personally purchased by Women; and Women will also influence the decision to purchase an additional 250,000 cars, used by Italian families. Every day on the streets of the “Bel Paese”, millions of women are driving and dealing with the maintenance of their...

Where shall we go?

I belong to a relatively new generation, too much committed to principles and values typical of the previous generation and I consider myself quite prone to decode the behavior of the next generation.

What Dealers can learn from JFK?

  As well as fishing in Italy is miserably in bankruptcy due to a wrong management of the sea – which allowed exploitation of resources beyond the limit – so now someone would like to follow the same exploitation of the “vast automotive’s sea” by continuing to preserve entire species of fishermen thanks to artifices such as bonus, contributions and Government incentives.

Failures and lotto draw…

Electronics has started being used predominantly in the automotive field and its major development has been realized in this sector in the last couple of years. At the beginning of the automotive history the major improvements were obtained by a hard work on the propellers by increasing the compression ratio together with the fuels but the greatest development took place when the ECU and its microprocessors...

Mercedes target change

MB target
  The new Mercedes B class television ad, in my opinion, signals a significant communication strategy change that already started with the ads for the E class. Mercedes sales results in Italy are definitely the worst among the three large German manufacturers.

When scale economy compromises quality

Using the same parts for different models of cars, and for different brands in the case of auto groups, is definitely an intelligent solution for cost containment and the allocation of fixed costs on a larger number of vehicles, besides the reduction of merchandise in stock by adopting a just in time production system.

World Shopper Conference 2012

  I am very proud that Ricardo Olivera, from Lisboa, has selected Automotive Space to advert his World Shopper Conference. You can see the banner created for WCS2012. Click on the header to subscribe, or on this link. Below, there are some words written by Ricardo exclusively for Automotive Space’s readers: “Since 2009, I lead a unique and global project to improve car business...

Memorable Experience

  Today we live in an era in which we are bombarded with a wealth of information. Today more than ever it is important to sell not only automobiles but also experiences. Automobile companies invest millions of euros in advertising, spokespersons and events. It has almost become a habit for many brands to be open on Sunday, dictated by the company, which is costly for the dealer. On the other...

The ‘revolution’ of Mercedes Benz

  The new Mercedes-Benz platform – CarTogether – which promotes car sharing to reduce emissions and traffic, promised to be a revolution. What we lacked was that the German firm – rather than promoting his products or the image of the brand – it is more precisely using the image of the revolutionary par excellence: ‘Che’ Guevara, with the M-B symbol on his...

Hybrid Ideas …

  Hybrid Ideas … If automotive experts would stop saying stupid things about more or less electric vehicles, the world would be a better place. There is a whole variegated bunch of stupidities out there. Some are functional to elegant and content deprived ads and commercials. Well, to be honest, in this case we are dealing with plain lies. Others are technologically flavoured, sound highly...

The Economics of Deadly Cars

  You would think that in our modern society where as consumers we have some of the best legal protection and recourse in history, that OEM’s would think twice about either launching (or continuing a product) with known defects that could lead to serious injury or even death. OEM’s spend vast fortunes on developing vehicles to comply with various safety testing requirements such as Euro NCAP...

The Emperor Has No Clothes!

  The way the OEM’s operate their franchises leaves a lot to debate about. Having worked for both OEM’s and retail outlets, I have formed some strong opinions about how the OEM’s are conducting themselves of late. The relationship between the two used to be relatively simple: the manufacture designed and built cars and the retailer sold and serviced them. The control that the OEM had over...
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