Car


How to not have a winning strategy

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So I also find myself to generalize telling an experience of life lived (automotive)… sometimes you allow me to “vent”…. The “Case history” I’m going to tell you is dramatically true and is a prime example of what it means to get out of your own safety…. Even if continuing to be cunning! Not long ago a “friend” dealer, one of those BIG ones who only speaks about MILLION of dollars,...

The first 3 years of Automotive Space (Eng): wishes!

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And who would have thought and dreamed…. 3 years! Yes it is so, just THREE years are passed since April 10, 2011… when the English version of Automotive Space was originated. Nothing left to imagine that we would become a community presents on 12 Social Network and counting more than 7,000 followers. Three years in which we didn’t waste a useful day to publish something that would be considerable...

If India isn’t just the two marines

India
In India, one of the greatest nuclear power (the largest importer of weapons in the world and, until 2012, the first user of gold in the world for 50 years in a row), there are been 2 important events about automotive sector : the 12th Auto Expo Components and the 12th Auto Expo Motor Show. India, belonging to BRICS nations, receives special attentions by global OEMs. Prestigious research centers,...

Jaguar: new models and engines

Jaguar XE
Jaguar officially announced the upcoming arrival of the XE, the new “middle” model that is going to fight against the premium models for excellence, like the German BMW 3 Series, Mercedes C-Class and Audi A4. The car will be the heir of the unlucky X -Type, which production was deleted in 2009 and never had as successful as hoped. The market debut is awaited in the late 2014. The XE has...

Old Europe, if you’re there knock once

Europa
Coming back to Italy after a couple of weeks spent in different European continental countries and Northern ones, I realize that during that time I never heard about Marchionne. And this is not because in the rest of the Europe nobody speaks about cars – Fiat as well- about the crisis of the sector, staff redundancies and factory closures…. But perhaps it is a bit less pressing the identification...

Young people are not interested in the car!

I giovani
I was one of the first to broadcast the news that from the Far East and the USA worrying signals about the wants of the new generations were coming. Here I absolutely don’t want to deny the news, but I want to clarify some aspects which, to me, are taking a turn for the worst. Let’s clarify that the answer you are trying to give is originated from superficiality, lack of analysis and knowledge...

When the eastern wind…

Est
I have already had occasion to say that the world of the automotive and the recreational marine one are very close. In general, the world of boating retraces the same choices and pathways of the automotive… ten year later. Over the years in the automotive there are been manufacturers’ realities characterized by low cost connotations. To Asian manufacturers -mostly Koreans- who first pointed to...

Mclaren says goodbye to wipers?

Fantozzi
From the Fantozzi’s Bianchina car to the world rally, the wiper blades are one of the few components common to every car. Thinking to do without them? Madness! The more daring are the rally drivers, capable of striving with lucky systems if necessary: two laces and little else to operate them manually when the electronics abandon them. Perhaps the future holds a more refined technology to be able...

In Europe won’t be a recovery as in the USA

Europa
Few days ago we published a post where I announced the USA sales data and how the Downsizing “famous theory” , well known as the philosophy of Economics decrease, is only another hoax by popular influencers and speakers to make money with books and different conferences. I have already talked about it during the consumptions crisis, declaring how the Downsizing was only a contingent need and at...

Relaunching Alfa Romeo: A bit of Ferrari in the future

ferrari
While the spotlight around the world are focused on the latest models of the Detroit Motor Show, in Italy still echoes the words of Sergio Marchionne and John Elkann pronounced during the press conference about the Group, the results achieved and the perspectrives for the future. In fact the merger and the IPO were discussed, as well as the ” new headquarter issue”, dealt with after the...

Cellular when driving, “the big vice” of the Italians!

Cellulare al volante
Sometimes the automobiles suffer from a strange syndrome, with well recognizable symptoms like slight losses directionality, slow reflexes, poor “harmony” with the flow of traffic.The diagnosis is easy: the problem is not of the vehicle but of the driver, distracted by something… This “something” could be, in many cases, a very useful instrument besides: the cellular...

Downsizing inside the automotive: another hoax that vanishes

Downsizing-auto
More than two years ago I instilled the doubt about the Downsizing “trend”, which was all the rage inside the automotive, and about the Economics of decline. My argument, with all humility towards leaders and excelled speakers’ opinion (who benefit JUST in saying certain declarations and not thanks the truthfulness, NOW ready to change the repertory of their interventions) was very...

Fiat “buys” in the USA, a hundred years of history

Fiat in USA
Fiat looked at the USA since the business foundation in 1902 by Senator Agnelli and in 1909 with the building of a factory. The acquisition of Chrysler by Fiat, made official in the first days of January, has had wide media coverage, even if with different interpretations. How much of this acquisition will be positive to the Company, and to those who work in it, to Turin and Italy we will see in the...

Fiat World: Anno Domini 2013

Fiat in the world
Let me spend a few words about “the news” which ends the 2013 – the strategic importance of the acquisition by Fiat of the entire Chrysler block of shares. Marchionne will launch soon, no later than May, the new plane of release for the the Group with the timetable of presentation of new models, at least, as well as the list of establishments involved. Meanwhile you can already hear voices alluding...

Mysteries of marketing…

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Is it a mobile phone? It’s not only a mobile.. Is it a music player? It’s also a player… But can I sail on internet? Of course! Photo and video? Oh yes! This is the new smartphone beauty and paying a few hundred euro or with small monthly installments you can get these new multifunction objects which open up a world of infinite services, thanks to internet connection, from game apps...

Hybrid-Air PSA, the other face of the hybrid car

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It won’t be the compressed air car but it is the closer step to the utopia that it’s possible today. We used to think about hybrid as the union between heat engine and the electrical one but in the following years “not so far according to the road map written by PSA” we could extend the concept, replacing the electrical component with the air. Avoiding any mistakes, we talk...

If managers fail the (electric) aims, will they pay?

Renault ZOE
This is a (general) question that a lot of people asked especially in the last few years. For instance they wonder it about the old managing of Alitalia but also about Italian railways company. But here we’re talking about automotive so I don’’t want to digress on it! We have dwelt upon electric car, and upon tales told, a lot both on this blog and on Linkedin. The funny aspect is that nobody...

Leaf, the electric car that recharges your office and not only

Leaf
What? Electric cars don’t exclusively use energy? Obviously yes, but they swap energy as well, improving, for instance, office consumptions: that’s the experimentation by Nissan in Atsugi (Japan) based on the well-known reversibility properties about electric “machines”. Electric motors, which work as power unit as well, allow the energy recovery whereby electric cars – as Leaf-...

The last illiteracy: internet in automotive!

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In China – despite the censorship that slows or blocks access to the Web (Facebook and YouTube do not exist) - the dealers that I visited during the CADA convention collect more than 50% of their prospects through the Web! It’s possible to make money with cars and Internet? YES! Facts-and-figures show that this business is suitable for all, even if – in the automotive –...

At last! Up!+Citigo+Mii surpasses Panda

Citigo
Let’s say once and for all…. AT LEAST! We have had enough about the torment dealing with the Panda (Italian approximation sign) rose after the press triumph at the Up+Citigo+Mii! launch. Obviously this ironic and sarcastic sentence is originated from both public and private huffy comments due to the publication of the post “Because nobody says that Panda is sold more than Up!…. article from...

The customers will enjoy every comfort, but the Dealers?

Chevrolet
The Chevrolet has officially announced the abandonment of the European market at the end of 2015. The decision, which was declared at the beginning by the American headquarter, has been confirmed as irrevocable by the same top management GME. The Chevrolet won’t officially take part anymore both in the Western and in the Eastern Europe because of the high competitive business model and the severe...

Automotive Space in the 30 most influential European digital media in Martorell

Martorell
After so much buzz on the Social Networks (Facebook – photos – and Twitter with the hashtag #LeonSTdrivingday) it seems unlikely that some followers do not know that AS has been invited to the presentation of the new Seat LeonST, as one of the four Italians media, within the group exclusive of the 30 most influential digital media in Europe. It was a source of great joy, pride and satisfaction...

Electric Cars, the BMW i3 “case”: when the materials count

Copertina i3
Will be the definitive turning point for the electric cars? Hard to believe. What the BMW i3 brings with vehemence to the forefront of the market is, however, a concept of frame optimization result of specific needs and constraints that the electrical architecture imposes. Some considerations can not pass in the background, especially when you put on the scales important elements. It is the first...

China: so close yet so far

CINA ENG copertina
During the CADA convention in Chengdu – the panda’s city with the largest mall in the world – I’ve met the extraordinary opportunities of the Chinese market, that astonished also the NADA delegation. Used Cars? We visited a consortium of 400 independent dealers selling 600 used cars per day (200,000 per year), including Sundays. In a unique location, they display 6,000 used cars...

Surprise! The consumers prefer self driving cars!

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Cisco Systems (www.cisco.com) has interviewed 1,500 people and found that half of them buy cars based on the “technologic reputation” of the brand. An interesting result as much as the other findings of the study, such as the increasing “digitization” of the buying process. First things first, starting from the sample used for research: they surveyed 1,511 people in 10 different...

Only one Billion of our Euro for the electric vehicles of Renault

Un miliardo
  After the post regarding the aid to PSA by Hollande, started with fortuitous coincidence the inspection proceeding by the European Community for a possible rules infringement.  As it was predictable politics prevailed and France demonstrated its concept of Europeanism. Do not think, however, that it is an isolated case. Indeed there is, in my view, a real coordination between the individual...

The overproduction concerns the whole of Europe, or not?

sovracapacita
Do you remember the article of Marco Saltalamacchia “Move the metal, Jack!” after just one month since our launch? Over time it has become a MUST! A way to tackle the situation “taking the bull by the horns“, reaffirmed about a year later in the interview that was issued by the same author of the post. The subject is the automotive production capacity in Europe. Subject often...

In search of the lost platform (as long as cross-segment)

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  Watchword: share. It matters little that if we are talking about social networks or platforms. The first is the reality of the moment, the other a necessity for the cars manufacturer, searching for the magical tool that allows to churn out new models in bursts, while maintaining a unique structure, from the city car to the SUV. If the concept of shared platform applies to similar segments,...
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