…from the first part!
May I ask a more generic question? What professional differences are there, for a person in your position, between working in Turin and working in Detroit?
Both Turin and Detroit have a strong, proud automotive heritage. While both have gone through tough times, both continue to maintain a vivid passion for cars. From a professional standpoint, I feel at home in both places. Read more »
Posted by Pietro Montagna in After Sales, Car, Customer Satisfaction, Europe, Fiat, Market, The Interviews |
Date of the interview: March, 26 2013
Professional Profile: Pietro Gorlier was born in Turin (Italy), he joined the Fiat Group in 1989 as a market analyst in Iveco helding various positions in logistics, in the After Sales and Customer Care, before joining Fiat Group Automobiles in 2006.
After the experience in FGA and in CNH Global N.V., he joined Chrysler Group. He is President and CEO of MOPAR® since 2009 and , from its establishment on Sep. 1, 2011, he is member of the Group Executive Council (GEC). The GEC is the highest executive decision-making body within the Company outside of its Board of Directors.
In the next years we will see a close fight on everything concerning care, attention and customization of the car; this competitive scenario will generate significant margins, much more than the ‘metal’ alone.
In this perspective, it is strategic the position that Mopar® is taking on within Fiat Group Automobiles and Chrysler Group’s activities. Read more »
Posted by Pietro Montagna in After Sales, Alfa Romeo, Car, Chrysler, Customer Satisfaction, Dealer Develop., Europe, Fiat, Iveco, Jeep, Mopar, The Interviews |
2012 has been succesfull for carmakers: they all made money selling cars! Read more »
Posted by Maurizio Sala in After Sales, BMW, Chrysler, Customer Satisfaction, Fiat, Ford, Hyundai, Mercedes, Renault, Toyota, Volkswagen |
…the first part!
GLOBALISATION! This term should allow you to achieve a product that is in line with the tastes of the “entire world”, with the underlying principle of listening to your customers. Are Lancia and Chrysler getting to grips with this term? Do they listen to the large mass of customers who are trying to convey their expectations? If not, what’s missing and what will you do to address this issue? Read more »
Posted by Pietro Montagna in After Sales, Alfa Romeo, Car, Chrysler, Customer Satisfaction, Europe, HR, Lancia, The Interviews |
Some carmakers invest millions in order to measure and increase Customer Satisfaction.
Today the manufacturers must be able to measure themselves “1-2-1″ with their Customers, with transparency: thanks to the web any single Client could become a powerful promoter or a devastating detractor.
Read more »
Posted by Maurizio Sala in After Sales, Car, Customer Satisfaction, Mercedes |
Interview Date: November 23, 2012
Professional Profile: Adriana Maria Quaglia begans her career at the end of the 1980′s in sales and marketing. From 1989 to 1997 she worked for several communications agencies, developing and managing advertising campaigns, trade marketing, events and external relations for premium Italian and international brands.In the following decade her career developed in telecommunications management. She has been involved in directing and implementing important organisational and business change management projects.
She has been with Fiat Group Automobiles since 2008 where, within Customer Care, she has always worked to develop channels and services aimed at managing and developing relations with the Group’s customers. She currently works as Fiat Group Automobiles and Chrysler Customer Innovation Manager for the EMEA area within Parts&Service – Customer Care. Read more »
Posted by Pietro Montagna in After Sales, Alfa Romeo, Car, Europe, Fiat, Lancia, Mopar, The Interviews |
Emotion © Joe Shlabotnik
I belong to a relatively new generation, too much committed to principles and values typical of the previous generation and I consider myself quite prone to decode the behavior of the next generation. Read more »
Posted by Antonio Piscitelli in After Sales, Car, Customer Satisfaction, Dealer Develop., Long-term rental, Market, Used Cars |
The world of HCV and Trucks changes much faster than the one of the automobile!
The truck dealers – who are still snubbed as ‘truckers’ with spicy calendars by those who work in the chain of Passenger Vehicles - they are ahead of the “obedient car dealers”.
A forced change: the cataclysm feared by the Italian dealers federation is already a reality from some years among the dealers of trucks! Read more »
Posted by Maurizio Sala in After Sales, Car, Iveco, LCV, Mercedes, Renault, Volvo |
Questo l'ho fatto io 2! © aldoaldoz
Electronics has started being used predominantly in the automotive field and its major development has been realized in this sector in the last couple of years.
At the beginning of the automotive history the major improvements were obtained by a hard work on the propellers by increasing the compression ratio together with the fuels but the greatest development took place when the ECU and its microprocessors were introduced. Read more »
Posted by Paolo Camerin in After Sales, Car, Customer Satisfaction |
0829200910384 © by roland
The new Mercedes B class television ad, in my opinion, signals a significant communication strategy change that already started with the ads for the E class.
Mercedes sales results in Italy are definitely the worst among the three large German manufacturers. Read more »
Posted by Paolo Camerin in After Sales, Audi, BMW, Car, Customer Satisfaction, Europe, Market, Mercedes |