Car


Alan Mulally and Google, the odd (odd?) couple?

Alan Mulally
Does a successful manager of the mechanical sector occupy a position in the board of one of the giants of internet? The alliance may seem unusual but maybe it’s not so much! The manager transferring from a sector to another aren’t infrequent, indeed: who is writing, for instance, saw a manager transferred from the beverage sector to the publishing industry. Not surprising then as a top...

Audi and the turbo electric TDi-e: Manifesto of technology

Turbo elettrico
You know what? There are those who actually uses competitions to introduce new technologies on series products. It’s not a surprise that those are Germans, that is Audi. In Ingolstadt there is a direct line through which you can not only transmit contents between motorsport and the sedan car which you sell in dealers, there is more: they are able to communicate this innovation. The last step is...

Outsourcing in the automotive: does the abuse hurt?

outsourcing
I’’ve already largely expressed my opinion about the growing precariousness management in the automotive field, which finds its highest expressions in the outsourcing. It was a year ago…. We were convinced that some strategic position couldn’t be the subject of outsourcing and that others, even these strategic ones, during the start-up and re-engineering, could be optimized through the outsourcing. Then,...

The sustainable mobility goes through inter-modality

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Listening to different observation about the automotive future, and in general about means of transport, I remembered of some notes taken during the lesson of “Economy of Transport” by professor Ennio Forte (UNINA- Federico II University of Neaples – Italy -) some decades ago. In the last years, there were been progresses but, as declared by the White Book of Transport 2011 (EC), the next...

The LPG and CNG help you, such as the electrics

gpl
The plan, which foresees about 3,000 LPG fuel stations and 1,000 CNG ones to the end of 2012, is proceeding at a steady pace toward the goal. Actually Fiat Professional has already monitored 3065 LPG points (+40 closed) and 908 CNG points (+8 closed) regularly active (data September 7, 2012). In spite of this, a subtle and insightful enemy, the electric Lobby, which includes several devices in its...

The target doesn’t exist anymore in the automotive

Target
  It seems simple, as in a textbook : given the BRAND MODEL of a X segment, it will always exist: A first target, the owner of the same segment; A second target: climbers (from smaller segments or neomotorized) and downshifters (target neglected in the Italian Automotive culture) coming from bigger segments. The target is always been the centre around which the supporting job to the marketing research....

Amazon, books and cars

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  I’ve always been interested in the possible and future developments of our field. A hobby more and more challenging, daily and multidisciplinary, because the new technologies have increased so muchthe evolution in each field. Few days ago I was impressed by one of the Amazon “future project”. As you well know, Amazon.com Inc. is an American e-commerce company based in Seattle, USA. It...

Car and boat, two worlds very close

boat
Cars and boats, apparently two worlds very distant, in particular from a commercial point of view. I think this because I use boat for passion while I work with the car. Later on I was at the other side, working in the nautical field, when the joke became a job so I discovered… the other world. Some years ago – six/seven not so much – the world of yachting seemed the automotive one but...

Alcohol and driving, a concrete danger

Alcool
“What’s the matter? It’s just a shot glass!”“: How many times have we said or listened to these words? You underestimate very often the combination of alcohol and driving because the abuse gives subtle symptoms that get worse gradually with increasing dose. Several surveys have underlined the serious consequences of an high BAC (Blood Alcohol Concentration) as those reported by the...

How to not have a winning strategy

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So I also find myself to generalize telling an experience of life lived (automotive)… sometimes you allow me to “vent”…. The “Case history” I’m going to tell you is dramatically true and is a prime example of what it means to get out of your own safety…. Even if continuing to be cunning! Not long ago a “friend” dealer, one of those BIG ones who only speaks about MILLION of dollars,...

The first 3 years of Automotive Space (Eng): wishes!

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And who would have thought and dreamed…. 3 years! Yes it is so, just THREE years are passed since April 10, 2011… when the English version of Automotive Space was originated. Nothing left to imagine that we would become a community presents on 12 Social Network and counting more than 7,000 followers. Three years in which we didn’t waste a useful day to publish something that would be considerable...

If India isn’t just the two marines

India
In India, one of the greatest nuclear power (the largest importer of weapons in the world and, until 2012, the first user of gold in the world for 50 years in a row), there are been 2 important events about automotive sector : the 12th Auto Expo Components and the 12th Auto Expo Motor Show. India, belonging to BRICS nations, receives special attentions by global OEMs. Prestigious research centers,...

Jaguar: new models and engines

Jaguar XE
Jaguar officially announced the upcoming arrival of the XE, the new “middle” model that is going to fight against the premium models for excellence, like the German BMW 3 Series, Mercedes C-Class and Audi A4. The car will be the heir of the unlucky X -Type, which production was deleted in 2009 and never had as successful as hoped. The market debut is awaited in the late 2014. The XE has...

Old Europe, if you’re there knock once

Europa
Coming back to Italy after a couple of weeks spent in different European continental countries and Northern ones, I realize that during that time I never heard about Marchionne. And this is not because in the rest of the Europe nobody speaks about cars – Fiat as well- about the crisis of the sector, staff redundancies and factory closures…. But perhaps it is a bit less pressing the identification...

Young people are not interested in the car!

I giovani
I was one of the first to broadcast the news that from the Far East and the USA worrying signals about the wants of the new generations were coming. Here I absolutely don’t want to deny the news, but I want to clarify some aspects which, to me, are taking a turn for the worst. Let’s clarify that the answer you are trying to give is originated from superficiality, lack of analysis and knowledge...

When the eastern wind…

Est
I have already had occasion to say that the world of the automotive and the recreational marine one are very close. In general, the world of boating retraces the same choices and pathways of the automotive… ten year later. Over the years in the automotive there are been manufacturers’ realities characterized by low cost connotations. To Asian manufacturers -mostly Koreans- who first pointed to...

Mclaren says goodbye to wipers?

Fantozzi
From the Fantozzi’s Bianchina car to the world rally, the wiper blades are one of the few components common to every car. Thinking to do without them? Madness! The more daring are the rally drivers, capable of striving with lucky systems if necessary: two laces and little else to operate them manually when the electronics abandon them. Perhaps the future holds a more refined technology to be able...

In Europe won’t be a recovery as in the USA

Europa
Few days ago we published a post where I announced the USA sales data and how the Downsizing “famous theory” , well known as the philosophy of Economics decrease, is only another hoax by popular influencers and speakers to make money with books and different conferences. I have already talked about it during the consumptions crisis, declaring how the Downsizing was only a contingent need and at...

Relaunching Alfa Romeo: A bit of Ferrari in the future

ferrari
While the spotlight around the world are focused on the latest models of the Detroit Motor Show, in Italy still echoes the words of Sergio Marchionne and John Elkann pronounced during the press conference about the Group, the results achieved and the perspectrives for the future. In fact the merger and the IPO were discussed, as well as the ” new headquarter issue”, dealt with after the...

Cellular when driving, “the big vice” of the Italians!

Cellulare al volante
Sometimes the automobiles suffer from a strange syndrome, with well recognizable symptoms like slight losses directionality, slow reflexes, poor “harmony” with the flow of traffic.The diagnosis is easy: the problem is not of the vehicle but of the driver, distracted by something… This “something” could be, in many cases, a very useful instrument besides: the cellular...

Downsizing inside the automotive: another hoax that vanishes

Downsizing-auto
More than two years ago I instilled the doubt about the Downsizing “trend”, which was all the rage inside the automotive, and about the Economics of decline. My argument, with all humility towards leaders and excelled speakers’ opinion (who benefit JUST in saying certain declarations and not thanks the truthfulness, NOW ready to change the repertory of their interventions) was very...

Fiat “buys” in the USA, a hundred years of history

Fiat in USA
Fiat looked at the USA since the business foundation in 1902 by Senator Agnelli and in 1909 with the building of a factory. The acquisition of Chrysler by Fiat, made official in the first days of January, has had wide media coverage, even if with different interpretations. How much of this acquisition will be positive to the Company, and to those who work in it, to Turin and Italy we will see in the...

Fiat World: Anno Domini 2013

Fiat in the world
Let me spend a few words about “the news” which ends the 2013 – the strategic importance of the acquisition by Fiat of the entire Chrysler block of shares. Marchionne will launch soon, no later than May, the new plane of release for the the Group with the timetable of presentation of new models, at least, as well as the list of establishments involved. Meanwhile you can already hear voices alluding...

Mysteries of marketing…

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Is it a mobile phone? It’s not only a mobile.. Is it a music player? It’s also a player… But can I sail on internet? Of course! Photo and video? Oh yes! This is the new smartphone beauty and paying a few hundred euro or with small monthly installments you can get these new multifunction objects which open up a world of infinite services, thanks to internet connection, from game apps...

Hybrid-Air PSA, the other face of the hybrid car

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It won’t be the compressed air car but it is the closer step to the utopia that it’s possible today. We used to think about hybrid as the union between heat engine and the electrical one but in the following years “not so far according to the road map written by PSA” we could extend the concept, replacing the electrical component with the air. Avoiding any mistakes, we talk...

If managers fail the (electric) aims, will they pay?

Renault ZOE
This is a (general) question that a lot of people asked especially in the last few years. For instance they wonder it about the old managing of Alitalia but also about Italian railways company. But here we’re talking about automotive so I don’’t want to digress on it! We have dwelt upon electric car, and upon tales told, a lot both on this blog and on Linkedin. The funny aspect is that nobody...

Leaf, the electric car that recharges your office and not only

Leaf
What? Electric cars don’t exclusively use energy? Obviously yes, but they swap energy as well, improving, for instance, office consumptions: that’s the experimentation by Nissan in Atsugi (Japan) based on the well-known reversibility properties about electric “machines”. Electric motors, which work as power unit as well, allow the energy recovery whereby electric cars – as Leaf-...

The last illiteracy: internet in automotive!

ENG INTERNET copertina
In China – despite the censorship that slows or blocks access to the Web (Facebook and YouTube do not exist) - the dealers that I visited during the CADA convention collect more than 50% of their prospects through the Web! It’s possible to make money with cars and Internet? YES! Facts-and-figures show that this business is suitable for all, even if – in the automotive –...
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