Car


Bertone, the epilogue of the last coachbuilder

Logo Bertone
  It took little more than 100 years (102 to be exact) for a trademark, symbol of the design, to be smashed up in pieces. This is the perfect example of how a generational shift is important in a company. No school, university or a master can ever transmit passion, tradition and pride. Personally, I learned the news of the failure of this company symbol and its auction “of what is left”...

The myths of autonomous cars

Google Car
  Automotive Space has already dealt with autonomous cars, for instance in this post which reported people’s impressions on the topic. But in the meanwhile the matter is become more and more current, also because the “bricks” – needed to build up the structure of this type of vehicle – still continue to be added. By now it is a little wonder that a car can brake alone,...

Pure electric vehicles and the heat/electric hybrid ones

BYD e6
  More and more frequently we attend the launch of new pure and hybrid electric cars or heat/electric ones, so it comes naturally to wonder: what is the differences of the product they offer and for what types of use? To better understand the products offered and their characteristics, I asked a friend and true expert on the subject for help, Ing. Roberto Barbiero, a career dedicated to car design...

4 years of Automotive Space

Anniversary Automotive-Space
   4 years have passed since the first English post on Automotive Space was published, and we want to celebrate it! 😉 From April 10, 2011 to date, it have been published 185 posts, each of them original and with no review of car, receiving more than 220 comments! Although these data are significant, however they should be read together with those, which by now constitute the Automotive...

Pirelli and Pininfarina: an unavoidable epilogue

Pirelli
  Another company in the automotive sector of our Europe moved in the court of the giant Asian ChemChina. Pirelli, the fifth tire manufacturer on the world, has been acquired by means of sovereign funds of nationalized China. An operation financially complex which opens the debate to a series of assessments on the health conditions of our badly off capitalism, especially if you consider that the...

The electric cars in EU in 2014: it was established their failure

Electric Cars
  This “European” post is originated from some considerations after more years of incentives and more millions of euro thrown away because of the electric. Here, for ex., are the italian data (this blog was born in Italy): 1,104 sales of EV cars, in 2014, of which 246 sold to private (UNRAE data). Essentially in Italy the 0,08% of the auto market, in 2014, represents electric cars, while...

The Smart Configuration

Smart animal
  This time to me it’s hard to split the passionate Giorgio from the Automotive Professional One, but I know most of you will understand me. The configuration of a vehicle is a moment that can be so emotional as rational. And it’s more than this, the configuration is like a driver to incline the customer towards the contract signing (the ‘lucky winner’ among brand-dealer-seller...

Fiat 600, the car is no more a dream

Pubblicità Fiat 600
  According to young people – those of the “2.0” generation, the automobile is an item taken for granted such as the television, dishwasher, internet, smartphone and social network. The car, as modern object of desire, at least for the lucky ones, means to desire not a simply car but “that” one. But for those who were young in 1955, when the Fiat 600 was presented, the automobile was...

Interview with Elena Cortesi, Global Brand Pillars Communication Manager in Ford Motor Company

Elena Cortesi a Francoforte
  Date of interview: February, 26 2015 Professional profile: At Ford from 2000. She has worked as Area Manager, Dealer Manager and Fleet manager, used cars and CV. Subsequently, as PR director in Italy, Elena has developed a social media strategy involving bloggers and community, becoming a benchmark in the sector. On February 2012, she assumed the position of Director, Earned and Social Media,...

Clinic tests, common sense and the desire to truly understand

Clinic Tests
  The Clinic Test is an excellent Market Research tool, a unique moment in which the Consumers, Consultants (marketing, image and communication) and Project Managers of the Company have the opportunity to interact and exchange views about one or more prototypes and a significant representation of the competitive market. It should be an occasion for studying (studying you learn) and understanding...

FIAT 600 – Italian family gets in the car

Fiat 600
  We saw, in the first post, how Italy of the first ’50s was a developing country even if with several structural contradictions. From one hand It was a society looking for new life styles -– including mobility – thanks to a growing GDP and a large scale demand of modern products which led to new needs (refrigerator, televisions, washing machines), and on the other hand a Nation lacking...

The list of the most read posts of 2014 of Automotive Space

Automotive Space 2015
  It seems that during these Christmas Holidays, and for the end of 2014, the most popular blogs,– not belonging to an editorial group, used to do a roundup on the best posts published in the last year. I want to practice this custom as well, and in order to be impartial during my choice, I commit it to St. Google (Analytics) so that it will choose the 10 most read posts, regardless of the date...

Interview with Prof. Ivan Maio (Politecnico di Torino – Italy)

Ivan A. Maio
  Date of interview: September, 26 2014 Professional profile: Ivan Maio is Professor of Electrical Engineering at the department of Electronics and telecommunications at the Polytechnic of Turin. He conducts research in the areas of circuit theory, signal integrity and electromagnetic compatibility. Always passionate about sports cars. The international scenario about the car fleet foresees an...

Alan Mulally and Google, the odd (odd?) couple?

Alan Mulally
  Does a successful manager of the mechanical sector occupy a position in the board of one of the giants of internet? The alliance may seem unusual but maybe it’s not so much! The manager transferring from a sector to another aren’t infrequent, indeed: who is writing, for instance, saw a manager transferred from the beverage sector to the publishing industry. Not surprising then as...

Audi and the turbo electric TDi-e: Manifesto of technology

Turbo elettrico
  You know what? There are those who actually uses competitions to introduce new technologies on series products. It’s not a surprise that those are Germans, that is Audi. In Ingolstadt there is a direct line through which you can not only transmit contents between motorsport and the sedan car which you sell in dealers, there is more: they are able to communicate this innovation. The last step...

Outsourcing in the automotive: does the abuse hurt?

outsourcing
  I’’ve already largely expressed my opinion about the growing precariousness management in the automotive field, which finds its highest expressions in the outsourcing. It was a year ago…. We were convinced that some strategic position couldn’t be the subject of outsourcing and that others, even these strategic ones, during the start-up and re-engineering, could be optimized through...

The sustainable mobility goes through inter-modality

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  Listening to different observation about the automotive future, and in general about means of transport, I remembered of some notes taken during the lesson of “Economy of Transport” by professor Ennio Forte (UNINA- Federico II University of Neaples – Italy -) some decades ago. In the last years, there were been progresses but, as declared by the White Book of Transport 2011 (EC), the...

The LPG and CNG help you, such as the electrics

gpl
  The plan, which foresees about 3,000 LPG fuel stations and 1,000 CNG ones to the end of 2012, is proceeding at a steady pace toward the goal. Actually Fiat Professional has already monitored 3065 LPG points (+40 closed) and 908 CNG points (+8 closed) regularly active (data September 7, 2012). In spite of this, a subtle and insightful enemy, the electric Lobby, which includes several devices...

The target doesn’t exist anymore in the automotive

Target
    It seems simple, as in a textbook : given the BRAND MODEL of a X segment, it will always exist: A first target, the owner of the same segment; A second target: climbers (from smaller segments or neomotorized) and downshifters (target neglected in the Italian Automotive culture) coming from bigger segments. The target is always been the centre around which the supporting job to the marketing...

Amazon, books and cars

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    I’ve always been interested in the possible and future developments of our field. A hobby more and more challenging, daily and multidisciplinary, because the new technologies have increased so muchthe evolution in each field. Few days ago I was impressed by one of the Amazon “future project”. As you well know, Amazon.com Inc. is an American e-commerce company based in Seattle, USA....

Car and boat, two worlds very close

boat
  Cars and boats, apparently two worlds very distant, in particular from a commercial point of view. I think this because I use boat for passion while I work with the car. Later on I was at the other side, working in the nautical field, when the joke became a job so I discovered… the other world. Some years ago – six/seven not so much – the world of yachting seemed the automotive...

Alcohol and driving, a concrete danger

Alcool
  “What’s the matter? It’s just a shot glass!”“: How many times have we said or listened to these words? You underestimate very often the combination of alcohol and driving because the abuse gives subtle symptoms that get worse gradually with increasing dose. Several surveys have underlined the serious consequences of an high BAC (Blood Alcohol Concentration) as those reported by...

How to not have a winning strategy

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  So I also find myself to generalize telling an experience of life lived (automotive)… sometimes you allow me to “vent”…. The “Case history” I’m going to tell you is dramatically true and is a prime example of what it means to get out of your own safety…. Even if continuing to be cunning! Not long ago a “friend” dealer, one of those BIG ones who only speaks about MILLION of...

The first 3 years of Automotive Space (Eng): wishes!

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  And who would have thought and dreamed…. 3 years! Yes it is so, just THREE years are passed since April 10, 2011… when the English version of Automotive Space was originated. Nothing left to imagine that we would become a community presents on 12 Social Network and counting more than 7,000 followers. Three years in which we didn’t waste a useful day to publish something that would be considerable...

If India isn’t just the two marines

India
  In India, one of the greatest nuclear power (the largest importer of weapons in the world and, until 2012, the first user of gold in the world for 50 years in a row), there are been 2 important events about automotive sector : the 12th Auto Expo Components and the 12th Auto Expo Motor Show. India, belonging to BRICS nations, receives special attentions by global OEMs. Prestigious research centers,...

Jaguar: new models and engines

Jaguar XE
  Jaguar officially announced the upcoming arrival of the XE, the new “middle” model that is going to fight against the premium models for excellence, like the German BMW 3 Series, Mercedes C-Class and Audi A4. The car will be the heir of the unlucky X -Type, which production was deleted in 2009 and never had as successful as hoped. The market debut is awaited in the late 2014. The...

Old Europe, if you’re there knock once

Europa
  Coming back to Italy after a couple of weeks spent in different European continental countries and Northern ones, I realize that during that time I never heard about Marchionne. And this is not because in the rest of the Europe nobody speaks about cars – Fiat as well- about the crisis of the sector, staff redundancies and factory closures…. But perhaps it is a bit less pressing the identification...

Young people are not interested in the car!

I giovani
  I was one of the first to broadcast the news that from the Far East and the USA worrying signals about the wants of the new generations were coming. Here I absolutely don’t want to deny the news, but I want to clarify some aspects which, to me, are taking a turn for the worst. Let’s clarify that the answer you are trying to give is originated from superficiality, lack of analysis...

When the eastern wind…

Est
  I have already had occasion to say that the world of the automotive and the recreational marine one are very close. In general, the world of boating retraces the same choices and pathways of the automotive… ten year later. Over the years in the automotive there are been manufacturers’ realities characterized by low cost connotations. To Asian manufacturers -mostly Koreans- who first pointed...

Mclaren says goodbye to wipers?

Fantozzi
  From the Fantozzi’s Bianchina car to the world rally, the wiper blades are one of the few components common to every car. Thinking to do without them? Madness! The more daring are the rally drivers, capable of striving with lucky systems if necessary: two laces and little else to operate them manually when the electronics abandon them. Perhaps the future holds a more refined technology to...
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