Today everyone well knows the importance of Customer Relationship Management (CRM) for any company in the market: a regular follow-up with all types of customers is crucial to target, acquire, retain, and understand prospective and sold Customers.

But in the 60′s this was not the model nor the standard, and CRM was pratically unknown for carmakers and dealers (… but even today…). Read more »

2012 has been succesfull for carmakers: they all made money selling cars! Read more »

Some carmakers invest millions in order to measure and increase Customer Satisfaction.

Today the manufacturers must be able to measure themselves “1-2-1″ with their Customers, with transparency: thanks to the web any single Client could become a powerful promoter or a devastating detractor.

Read more »

donna al volante.. © zibibboo

This year in Italy – in the middle of the worst car market since the 70′s – nearly 600,000 new cars will be personally purchased by Women; and Women will also influence the decision to purchase an additional 250,000 cars, used by Italian families.

Every day on the streets of the “Bel Paese”, millions of women are driving and dealing with the maintenance of their 13,400,000 cars, generating every year – only in the aftersales – more than 6 billion Euro of revenues (7.642.000.000 US$) Read more »

As well as fishing in Italy is miserably in bankruptcy due to a wrong management of the sea – which allowed exploitation of resources beyond the limit – so now someone would like to follow the same exploitation of the “vast automotive’s sea” by continuing to preserve entire species of fishermen thanks to artifices such as bonus, contributions and Government incentives. Read more »

The world of HCV and Trucks changes much faster than the one of the automobile!

The truck dealers – who are still snubbed as ‘truckers’ with spicy calendars by those who work in the chain of Passenger Vehicles - they are ahead of the “obedient car dealers”.

A forced change: the cataclysm feared by the Italian dealers federation is already a reality from some years among the dealers of trucks! Read more »

Even if we do not know – at home – we ALL have a piece of the vehicle that has won numerous awards during the Rotterdam Shell-Eco Marathon, travelling along 5,000 kilometers with 1kWh of energy (the equivalent of a liter of gasoline).

The engine of this 100% Italian vehicle – built by the school “ITIS Rossi” in Vicenza – is the motor of a… washing machine! Manufactured by Askoll, the supplier of the world’s leading manufacturers of household appliances in over 20 countries. Read more »

The car market trend is positive in the World: in 2012 the enrollment grew by 5.7%.

Not in Italy, where dealers falls in the middle ages and develop the numbers of 1979, when there were the Fiat 127, the Alfetta and the VW Golf’s first series, inflation was 24% and “Car and Driver” was at 1,25 US $! Read more »

New scenarios for Italian dealers: the debarkation of Penske Automotive Group in Italy put in motion many brains and overheated … some phones.

Carmakers and associations estimate that 1.000 dealers will go out of the business in Italy in 2012 . How to save these companies from the wreck? Federauto – the italian dealers association – has clear ideas: “it is necessary to ask incentives to the Government!”…

Are the automobiles dealers living in another world ? ! ? Read more »

While in Italy manufacturers, importers and dealers are losing dozens of employees and millions of euro every day – and Fiat develops his worst results in the last 30 years – in Russia the Carmakers seems to play war games.

The Russian market is a great opportunity for manufacturers and dealers: last year, 2,652,000 cars were sold with a growth of 39.1% over 2010. As reported by Focus 2 move, the first quarter of 2012 ended with another growth of 22.7%, despite statements of analysts praising the CIVETS and giving BRICS markets for finished! Read more »