Alfa Romeo


New FCA Group: Second semester 2014

World Map
The Second semester of the year shows positive data for the new FCA Group at a global level, in particular in the European market and the North American one as well. More in detail throughout the semester- just ended- FCA has recorded increases higher than those of both the Spanish and UK market, even with significant increases in double digits. Instead the sales trend in the important German and...

FCA: business plan or image campaign?

Alfa Romeo 4C
The five-years plan recently announced by the FCA President John Elkann and the CEO Marchionne has been commented, criticized and evaluated (in a positive and negative direction) by the Stock market. It certainly has had a wide media space, has generated great expectations among workers but also among consumers and potential Customers. To me this is a good advertising campaign for the Group and in...

2014: First quarter Sales for FCA

cupola_piano
Waiting the launch of the new business plan FCA by Marchionne about the near future, planned for 6th,May in Detroit and that in addition to confirmations and new directions for the Group’s brands, it should finally clarify the expected developments of “Alfa Romeo”, meanwhile we comment the results referring to car registrations of Chrysler Fiat Group Automobiles in the first quarter of 2014. We...

Marchionne, from FGA to FCA the wind changes… all aboard!

Marchionne
Is time that, intentionally, I don’t write about Fiat (in a general sense). I’ve also intended , after the fusion announced at the beginning of January 2014, to not do it until May when the new project FCA will be launched. I decided so, both individually and as Automotive Space, because several reasons such as: Automotive Spaces doesn’t deal with gossip, we let do it to guru! They need it...

Moment of truth: the delivery

NEW copertina ENG consegna
In one of the most “rusty” sectors of the economy, since a long time carmakers are trying to convince their partners that the sale of a vehicle does not ends with the signature of the contract, but rather – from that moment – begins a long journey made of many steps that should be likeable for customers and profitable for dealers. A study delivered by JD Power – the Company...

Alfa Romeo vs BMW?

COPERTINA alfa vs bmw_eng
Auto Motor und Sport – over half a million copies, an amazing website – is the most authoritative German automotive magazine, and one of the most acknowledged in World. Its tests stand out for their professionalism and objectivity, the competences of the journalists and the thoroughness of the trials are the best guarantees for the reliability of the results. The “safety section” of...

Relaunching Alfa Romeo: A bit of Ferrari in the future

ferrari
While the spotlight around the world are focused on the latest models of the Detroit Motor Show, in Italy still echoes the words of Sergio Marchionne and John Elkann pronounced during the press conference about the Group, the results achieved and the perspectrives for the future. In fact the merger and the IPO were discussed, as well as the ” new headquarter issue”, dealt with after the...

Fiat World: Anno Domini 2013

Fiat in the world
Let me spend a few words about “the news” which ends the 2013 – the strategic importance of the acquisition by Fiat of the entire Chrysler block of shares. Marchionne will launch soon, no later than May, the new plane of release for the the Group with the timetable of presentation of new models, at least, as well as the list of establishments involved. Meanwhile you can already hear voices alluding...

November: the FIAT Group in the world

500 gigante
According to the main global markets data of November 2013 we can try to make a view, concise but accurate, on the trend of our National Builder about the main markets in the world, also expressing thoughts and forecasts. European automotive market, overall, registered in November a little growth of 0.9%, this marks the end of the month with an increasing trend for the 3rd consecutive month. In November...

Alfa Romeo and Art: a good combination!

COPERTINA ENG
The Alfa Romeo that we love has been an industry pilot, in step with the times, always at the forefront, always in advance. Not only when his cars had preceded from several years the public’s tastes and the demands of the market, or when Alfa was building in Arese a plant  modern in structure and architectural line or when it opened in Balocco – in the middle of the rice fields –...

The overproduction concerns the whole of Europe, or not?

sovracapacita
Do you remember the article of Marco Saltalamacchia “Move the metal, Jack!” after just one month since our launch? Over time it has become a MUST! A way to tackle the situation “taking the bull by the horns“, reaffirmed about a year later in the interview that was issued by the same author of the post. The subject is the automotive production capacity in Europe. Subject often...

103, 169? The car that Alfa should have built

Alfa
Authoritative automobiles magazines and journalists – but also many fans – are waiting since a long time for the new Alfa Romeo 169, which is still in the Marchionne’s drawer. The history of Alfa Romeo is full of revolutionary projects which could have changed its story. Let’s speak about one of the many Alfa ever born, of which there is a rare example at the Historical Museum...

MY Alfa Romeo 4C

AR 4C
On the last 11th of June I was in Maserati as guest of Alfa Romeo for the presentation of the notorious 4C. I won’t list the technical details of the product. For this matter there are other automotive magazines. Otherwise you can read AR Official Press Release in our News section, or use the hashtag #4C that I used with the account @automotivespace. For photos and videos, however, you can see our...

Il Quadrifoglio: the greatest CRM of Alfa Romeo

Il Quadrifoglio
Today everyone well knows the importance of Customer Relationship Management (CRM) for any company in the market: a regular follow-up with all types of customers is crucial to target, acquire, retain, and understand prospective and sold Customers. But in the 60’s this was not the model nor the standard, and CRM was pratically unknown for carmakers and dealers (… but even today…). The...

Interview with Pietro Gorlier, President and CEO – Mopar® – 1^st part

Gorlier1
Date of the interview: March, 26 2013 Professional Profile: Pietro Gorlier was born in Turin (Italy), he joined the Fiat Group in 1989 as a market analyst in Iveco helding various positions in logistics, in the After Sales and Customer Care, before joining Fiat Group Automobiles in 2006. After the experience in FGA and in CNH Global N.V., he joined Chrysler Group. He is President and CEO of MOPAR®...

Interview with Paolo Gagliardo, Head of Brand Lancia/Chrysler for EMEA – 2^nd part

Gagliardo2
  …the first part! GLOBALISATION!  This term should allow you to achieve a product that is in line with the tastes of the “entire world”, with the underlying principle of listening to your customers. Are Lancia and Chrysler getting to grips with this term? Do they listen to the large mass of customers who are trying to convey their expectations? If not, what’s missing...

Interview with Adriana Maria Quaglia, FGA and Chrysler Customer Innovation Manager for the EMEA

quaglia
Interview Date: November 23, 2012 Professional Profile: Adriana Maria Quaglia begans her career at the end of the 1980’s in sales and marketing. From 1989 to 1997 she worked for several communications agencies, developing and managing advertising campaigns, trade marketing, events and external relations for premium Italian and international brands.In the  following decade her career developed...

Interview with Wojciech Halarewicz, CEO of Mazda Italy – 2nd Part

Mazda
  …the first part of the interview Do you think it is possible to produce vehicles by industries with more agile organizations than those currently existing? Certainly industrial organizations can and must become more agile and this would benefit both the production and the commercial aspects. Mazda found a solution to this need, summarized in a Japanese term: Monotsukuri Innovation, which...

Interview with Wojciech Halarewicz, CEO of Mazda Italy – 1st Part

Mazda
Interview Date: Jun, 1st 2012. Professional Profile: Wojciech Halarewicz Remarks: Interview carried by  Emilio Perri We were lucky to cross on the “our way” Wojciech Halarewicz, CEO of Mazda Italy, what better opportunity to ask him about his international experience?  Considering the most recent news we cannot but ask for more information on the Alfa Romeo-Mazda agreement, just signed...

Fiat 500L a design approach

500L
As bloggers we were invited to the presentation of the new Fiat 500L, the small MPV from the Turin company that will replace the “Idea” by the end of the year. We don’t want to talk about the product, even though it deserves to be discussed, since the specialized magazines will do so as soon as the first models hit the road. Instead, we want to talk about the atmosphere, sensations...

The residual value of your new car

residual value
For the last few days I have been hearing the ad on the italian radio for the new Alfa Romeo Giulietta and the part about maintaining its value in the used car market according to Eurotax and Quattroruote (the most important italian automotive newspaper) really caught my attention. I wondered: is it really true what they’re saying in the Giulietta ad? And, if it is true, why advertise it during...

Appeal to all the ‘Alfista': save our heaven!

alfista
Regarding the Alfa Romeo Historic Museum, here’s a interesting story pointed out during an interview with Andrea Vecchi, the President of the Alfa Romeo Club of Milano.                                   “I worked for 10 years at Alfa Romeo in Arese. During 2009 the last Alfa Depts. in Arese were closed by Fiat: Design, Mechanics (where were ready 2 alloy...

The ‘revolution’ of Mercedes Benz

revolution
  The new Mercedes-Benz platform – CarTogether – which promotes car sharing to reduce emissions and traffic, promised to be a revolution. What we lacked was that the German firm – rather than promoting his products or the image of the brand – it is more precisely using the image of the revolutionary par excellence: ‘Che’ Guevara, with the M-B symbol on his...

Alfa’s development looking at economies of scale and products

_alfa-500x294
  I recently explained in this article  how Alfa should focus on a “compact D” segment car to acquire former customers of 156 model. I even reiterated the necessity of Alfa of fitting rear-wheel drive for those clients who want something more. Furthermore, the inability to satisfy both European and American market, is increasing the time to market, with redefinition of style and design...

Fiat in Serbia, what will the future bring?

FiatSerbia
A national news program gave the news a few days ago that Italian companies are investing in Serbia where Italy will be the third largest partner behind Russia and Germany but with the goal, on the part of the Italian government, of earning the second spot if not even the first. Regarding Fiat and its future, we wonder about the status of the work being done on the new factory planned for Serbia,...

Build and sell cars is still a good business! Not for everyone.

Build
Noting the difficulties of Chrysler and GM, the dreaded sale of Opel, the drastic restructuring of many OEMs, but also the ‘extermination’ of thousands of dealers in Italy and around the world – people I meet ask me if it still worth to build and sell cars. The impressions and the… ‘stomach ache’ of those who are suffering ‘in the trenches of the automotive’...

SELLING FIAT? A NOVEL OR JOURNALISTIC INVESTIGATION?

Selling
Being extremely lucky to have the world available as being my office, I am often in contact with several Automotive Characters. During our enjoyable social dinners some interesting news and curiosities about business developments and challenging strategies of the several OEM Corporations emerge. Particularly I am getting quite fascinated by Fiat Group Automobile Strategy or, better, the way...

Automotive, August 2011: STOP spitting out such nonsense!

August2011
  Italian Market, August 2011: of the 70.307 total vehicles registered, more than 42% (29.929) have been matriculated during the last… 3 days of the month. From January 1st more than the 35% of the italian total registrations were developed in the last 72 hours of each month! Let us understand this strange phenomenon. Some manufacturers contacted to give an explanation for this strange...

Automotive communication: different roles between OEM and dealers.

OEM
Advertising and the art to manage the emotions of clients.  Advertising is considered the most powerful tool of marketing, has no limits or borders and has become an integral part of the economy in the world. Dorothy Miller the 2011 Nada Convention has analyzed this argument, noting that in the United States today, nearly 40% of car buyers do not trust most of the traditional media such as press,...

Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!

Cadillac man
What can happen when two very famous persons, known and loved by all becomes car salesmen? I know many car dealers and many salesmen who are ashamed to say the work they do, fearing of being compared to the ‘Cadillac man‘ of Robin Williams or to the‘Italian Car salesman’ of Robert de Niro. In Italy from a few weeks two famous character actors, Paolo Kessisoglu and Luca Bizzarri, are...
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